POCA vanilla sachet sitting aside of latte in a cafe style cup with saucer.

ABOUT US

Your Cup's Cutest Sidekick

POCA is the first plant-based sweetener with no aftertaste. Made with zero cane sugar and a boost of fiber, it gives you all the sweetness with none of the weird stuff. Squeeze it into coffee, matcha, yogurt, or whatever else could use a little sweetness.

POCA pistachio sachet sitting aside of latte covered in foam and pistachios in a cafe style cup with saucer.

LETTER FROM THE FOUNDERS

We started POCA because we missed the feeling of a little treat: a small moment that makes your day feel softer, sweeter, more yours.

Somewhere along the way, sweetness got complicated...so we made it simple again. No icky ingredients, no aftertaste, no cane sugar, and no compromise on flavor.

POCA comes with you anywhere and everywhere. Whether in your purse, on your counters, in coffee, matcha, yogurt, or anything you can dream of.

We can't wait to see how you'll sweeten your day.

Signature of POCA co-founders Hilary Coles and Emily Boschwitz
POCA founders Hilary Coles and Emily Boschwitz holding POCA boxes in a cafe.
Close up of POCA Pistachio Flavored Single Serve Sachet

What makes us different

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0g Cane Sugar

Powered by plant-based ingredients that leave you without a crash.

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Low Calorie

Up to only 10 calories per serving.

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Clean Label

No gums, no seed oils, no sugar alcohols, no artificial flavors.

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3g Fiber

Added prebiotic fiber from chicory root.

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No Aftertaste

Finally a sugar alternative with just smooth sweetness.

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Pocket Sized

Single-serve sachets so sweetness goes wherever you go.

THE TEAM BEHIND POCA

Profile photo of Hilary Coles co-founder and CEO of POCA.

CO-FOUNDER & CEO

Hilary Coles

Hilary co-founded hims & hers (NYSE: HIMS), where she led product and brand innovation across hundreds of products. At POCA, she's bringing that same product obsession to the future of sweetness. 

Proud sweet treat lover, proud mom and proud Canadian.

Full Bio

Profile picture of Emily Boschwitz co-founder and President of POCA

CO-FOUNDER, PRESIDENT & CMO

Emily Boschwitz

Emily is a seasoned CMO and 2019 Adweek Brand Genius honoree who has built brands people love across health, tech and consumer, including hims & hers, Nest at Google, Eight Sleep, Cameo and Kindred. 

Now she's on a mission to put the sweet back in your day. 

Full Bio

The sweet stats

Key facts about POCA

CompanyPOCA, a direct-to-consumer plant-based sweetener brand
Founded2026 in San Francisco, California
FoundersHilary Coles, CEO & Co-Founder (co-founder of Hims & Hers), and Emily Boschwitz, President & Co-Founder (former CMO and 2019 Adweek Brand Genius honoree)
What it isPlant-based syrup in single-serve, pocket-sized packets for coffee, matcha, yogurt and desserts
Sweetened withAllulose and monk fruit
Per packet0g cane sugar · 3g prebiotic fiber from chicory root · up to 10 calories
Clean labelNo gums, seed oils, sugar alcohols or artificial flavors. Vegan, gluten free and fat free.
Flavors
  • Vanilla
  • Caramel
  • Pistachio
  • Strawberry Shortcake
  • Lavender
Pricing$19 for 10 packets · $17.10 for a subscription
Where to buypickpoca.com
As seen inModern Retail, Women's World, The Skimm, Brit + Co, CNN, Fitt Insider, Athletech News
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POCA 101

Frequently asked questions

Everything you want to know about what's in your POCA. Looking for shipping, orders or subscriptions? It's all in our Help Center.

See all FAQs

What is POCA?

POCA is a pocket-sized flavored syrup for coffee, matcha, and more. Squeeze it into your drink to turn any cup into a café-level treat - at home or on the go. Small (and cute!) enough for your purse, bag, or pocket, POCA lets you add a little sweetness wherever you are.

With clean ingredients and plant-based sugar, POCA is made from organic allulose, water, chicory root fiber, and monk fruit extract. Each squeeze delivers delicious sweetness with a good source of fiber.

What is POCA made of?

POCA is made with plant-based sweeteners (organic allulose and monk fruit) with added fiber from chicory root (inulin).

Our base formula ingredients include organic allulose, water, chicory root fiber, and monk fruit extract, plus natural flavors and extracts that create our signature flavors like Vanilla, Pistachio, and Caramel.

What’s inside?

  • Allulose: A naturally occurring sugar found in foods like figs and raisins. It tastes like regular sugar but doesn’t spike blood sugar.
  • Monk Fruit: A small fruit native to Asia that’s been used for centuries as a natural sweetener. It’s intensely sweet, so only a tiny amount is needed.
  • Chicory Root Fiber (Inulin): A plant-based fiber that adds a subtle body to the syrup while supporting digestion and gut health.

We never use artificial flavors, sugar alcohols, or preservatives, so you get all the sweetness without the crash or the weird aftertaste!

Does POCA contain sugar, artificial sweeteners, or sugar alcohols?

Nope. POCA is made without cane sugar and contains no artificial sweeteners or sugar alcohols. We’re sweetened with organic, plant-based allulose and monk fruit for delicious sweetness without the yucky aftertaste.

Why choose POCA over traditional syrups?

Unlike sugar-filled bottles from traditional brands, POCA is portable, better-for-you, designed like your favorite accessory, and made from plant-based sweeteners (using allulose and monk fruit) with a punch of fiber added. We offer modern, on-trend flavors in packaging you'll want to show off, not hide in your pantry. Plus, our sachets fit perfectly in your purse or pocket, so you can enjoy the café experience anywhere.

What flavors does POCA come in?

We offer favorites like Vanilla, Pistachio, Caramel, Lavender, and Strawberry Shortcake, plus limited-edition flavor drops throughout the year. There’s always something new brewing, so keep an eye out for our next drop.

How do I use POCA?

Simply add a POCA to your favorite drink like coffee, matcha, sparkling water, or anything you want to add sweetness and flavor to. Each sachet is perfectly portioned for on-the-go moments. Your cup, your canvas.

Is POCA gluten-free, dairy-free, or vegan?

Yes! POCA is gluten-free, dairy-free, and vegan. Our plant-based formula is made with natural sweeteners like allulose and inulin, so everyone can enjoy their perfect cup.

Do I need to refrigerate POCA?

Nope! POCA is shelf-stable and ready whenever you are. But if you prefer your syrups chilled, feel free to pop them in the fridge, they taste great either way.